What happens when you’re met by trust or mistrust? We set out to explore this simple question in a trust experiment with twins.
The results speak for themselves. The video was made to spark a wider debate in Denmark about trust in society in general and specifically to question how we treat people without a work: Trust and support or mistrust and control? Unemployment is an important topic around the world, so how do we create the right foundation for bringing people back in work?
The video was done for the Danish unemployment fund Min A-kasse and made by The Goodvertising Agency. For further comments or interview requests please do reach out.