On Maggs on Media, eNews Thomas Kolster tells us why Goodvertising is a growing trend in brand communications – with some very compelling examples!
When our children are looking back on the way we did business it will be as strange a notion as slavery is to us today. How could we be so oblivious to the harm we inflicted on people and the planet?
The work you put out there can either help make the world a better place or add to the ignorance. This responsibility is yours: What we need are big hearts and big ideas!
It’s about how you can align your passion with your compassion and your mission with a vision for a better world. It’s about leading people to a new sustainable and responsible reality they might not even know existed. Can you tell that story?
We, as the communications industry, have a pivotal role to play and may I add, that we, as the communications industry, have helped build and set in motion the wagon of consumerism and capitalism that is now driving us towards the edge of the cliff. We can solve these worldwide problems in a responsible, sustainable and engaging way